Opportunity Information: Apply for DOS NBO PAS FY20 003
Accountability Champions is a U.S. Embassy Nairobi (Department of State) grant opportunity designed to strengthen good governance in Kenya by helping young people build and promote a practical, everyday culture of personal accountability. The opportunity is rooted in the idea that many Kenyans experience corruption as something distant and unavoidable, often framed as a problem caused by "them" (corrupt actors) and solved by "them" (authorities), while ordinary people see themselves as powerless victims. This program aims to flip that mindset through a bottom-up approach that makes accountability feel personal, relevant, and achievable, showing how individual actions and community norms can reduce tolerance for corruption and improve public life.
The program focuses heavily on communication and behavior change. Implementers are expected to run a coordinated awareness effort using SMS/text messaging and social media, supported by in-person learning activities such as lectures, workshops, and panel discussions hosted through the American Spaces network in Kenya. A key feature is skills-building for participants so they can translate abstract governance concepts into compelling, shareable content that resonates with their peers. Training topics are meant to be practical and media-oriented, including videography, photography, persuasive messaging, writing with purpose, understanding what makes trends spread, and using art for social change. The concept also includes the potential for a national photo and art exhibition as a way to showcase accountability-focused storytelling, with the possibility of expanding later into traditional media if funding allows.
At its core, the opportunity is trying to make accountability understandable and actionable by breaking it into simple, relatable questions and themes. Participants are expected to create content that addresses who should be accountable (the message being that accountability starts with each person and applies to everyone), when accountability matters (as an all-the-time practice, not only during elections or scandals), what accountability is (a driver of success or failure for individuals, families, and communities), where people can seek redress or find forums that recognize accountable behavior, and why accountability matters in daily life. The program explicitly links accountability to real-world outcomes people care about, including health, security, economic inclusion and prosperity, human rights, and the overall strength of democratic space.
The Embassy frames this opportunity as aligned with its strategic objective of supporting Kenyan institutions that are democratic, independent, and responsive to citizens needs while protecting rights under Kenya's 2010 Constitution, particularly within the governance and civilian security pillars. In practice, that means the project should not just talk about ethics in the abstract, but should demonstrate how weak accountability contributes to tangible national problems, and how a stronger accountability culture can improve trust, public services, and civic participation. The American Spaces venues and partner institutions are intended to serve as hubs for sustained dialogue and public engagement, not one-off events.
The primary audience is at least 500 vulnerable, mixed-gender youth ages 15 to 35 in priority regions: Nairobi, Mombasa, Lamu, and Nakuru. The target participants are described as youth who can spread ideas, persuade others, and strengthen social networks, suggesting the program is looking for people with influence potential in their communities and online circles. Program implementers are expected to identify youth at risk, train them to understand their own authority and strategic position in promoting accountability, and build their capacity to research trends, connect with others, and communicate effectively. A major deliverable is the design, rollout, and analysis of both a text-message campaign and a social media campaign, meaning applicants must be prepared not only to create content but also to track performance and learn what messaging works.
The opportunity encourages partnerships with organizations experienced in behavior change training, messaging, and technology-driven amplification. It also expects implementers to leverage U.S. Embassy speakers, U.S. Government program alumni, and U.S. accountability experts, particularly those with experience in viral trends across business, marketing, and human behavior. Overall, the grant supports one award with a ceiling of $100,000, and it was originally posted February 12, 2020 with an original closing date of March 31, 2020, under funding opportunity number DOS NBO PAS FY20 003 (CFDA 19.040).Apply for DOS NBO PAS FY20 003
- The Department of State, U.S. Mission to Kenya in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Accountability Champions" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Feb 12, 2020.
- Applicants must submit their applications by Mar 31, 2020. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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