Opportunity Information: Apply for PAS NEWZEALAND 2019 01

The U.S. Embassy in New Zealand, through its Public Affairs Section (PAS), released an Annual Program Statement seeking Statements of Interest (SOIs) for grant-funded projects that support U.S. foreign policy and public diplomacy goals in the region. The opportunity is designed for initiatives that build stronger ties between the United States and partners in New Zealand, Niue, and the Cook Islands, with an emphasis on practical collaboration, people-to-people connections, and programs that highlight shared values and heritage. A core requirement is that every proposed project includes a clear American element, such as incorporating U.S. culture or directly involving U.S. experts, organizations, or institutions, in a way that helps participants better understand U.S. policy priorities and perspectives.

The grant program prioritizes three main thematic areas. First, it supports projects that strengthen security and military cooperation and coordination, which could include professional exchanges, dialogues, capacity-building activities, or programs that improve mutual understanding among defense and security communities. Second, it encourages projects that promote the mutual benefits of bilateral trade and investment, meaning initiatives that educate, convene, or connect stakeholders around economic ties, business innovation, entrepreneurship, trade facilitation, or investment literacy that reinforces the value of the U.S.-New Zealand economic relationship. Third, it seeks efforts that deepen relationships with Pacific communities across the eligible locations, which may involve cultural, educational, or community-based programming that strengthens networks, trust, and long-term cooperation with Pacific peoples and institutions.

This is a mandatory grant opportunity administered by the Department of State, U.S. Mission to New Zealand, under CFDA number 19.040. The funding instrument is a grant, and the activity category is listed as "Other," indicating proposals may span multiple types of programming rather than fitting into a single standard bucket. The award ceiling is USD 100,000 per award, and the embassy anticipated making about 20 awards, suggesting a range of potential project sizes and a willingness to support multiple smaller or mid-sized initiatives rather than only a few large ones. The opportunity was created on November 9, 2018, with an original closing date of August 1, 2019.

Eligibility is listed broadly as "Others," meaning applicants likely extend beyond a narrow set of institutions, but the specific eligible applicant types would be clarified in the full announcement under the additional eligibility details. In practical terms, applicants would be expected to propose a project that clearly fits one or more priority themes, demonstrates local relevance for New Zealand, Niue, or the Cook Islands, and explains exactly how the American cultural or institutional connection will be integrated into the activities and outcomes. Overall, the program is geared toward concrete, relationship-building public diplomacy projects that connect local audiences with U.S. counterparts while advancing shared security, economic, and Pacific community engagement goals.

  • The Department of State, U.S. Mission to New Zealand in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "U.S. Embassy New Zealand PAS Annual Program Statement" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on Nov 09, 2018.
  • Applicants must submit their applications by Aug 01, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $100,000.00 in funding.
  • The number of recipients for this funding is limited to 20 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
Apply for PAS NEWZEALAND 2019 01

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Frequently Asked Questions (FAQs)

1) What is this grant opportunity?

This is an Annual Program Statement from the U.S. Embassy in New Zealand (Public Affairs Section, PAS) inviting Statements of Interest (SOIs) for grant-funded projects. The projects are intended to support U.S. foreign policy and public diplomacy goals in the region through practical collaboration and people-to-people connections.

2) Who is offering the funding?

The funding is administered by the U.S. Department of State, U.S. Mission to New Zealand, through the Embassy's Public Affairs Section (PAS).

3) Where must projects take place or have impact?

Projects should build stronger ties between the United States and partners in New Zealand, Niue, and/or the Cook Islands. Proposals are expected to demonstrate clear local relevance for one or more of these eligible locations.

4) What is the overall purpose of the program?

The program aims to strengthen relationships between U.S. and local partners by supporting concrete public diplomacy initiatives. Emphasis is placed on practical collaboration, lasting networks, shared values and heritage, and activities that help participants better understand U.S. policy priorities and perspectives.

5) What are the priority thematic areas for proposals?

The program prioritizes three main themes:

  • Security and military cooperation and coordination (such as exchanges, dialogues, capacity-building, or improved mutual understanding among defense and security communities)
  • Mutual benefits of bilateral trade and investment (such as initiatives that convene or educate stakeholders around economic ties, entrepreneurship, innovation, trade facilitation, or investment literacy tied to the U.S.-New Zealand economic relationship)
  • Deepening relationships with Pacific communities across New Zealand, Niue, and the Cook Islands (such as cultural, educational, or community-based programming that strengthens trust, networks, and long-term cooperation)

6) Does my project need to fit into only one theme?

Not necessarily. The activity category is listed as "Other," which suggests proposals may combine multiple types of programming and may span more than one priority area, as long as the project clearly supports the program's goals.

7) What is the required "American element" in a project?

Every proposed project must include a clear American element. Examples described in the opportunity include incorporating U.S. culture or directly involving U.S. experts, organizations, or institutions in a way that helps participants better understand U.S. policy priorities and perspectives.

8) Is the American element optional or mandatory?

It is mandatory. The opportunity states that a core requirement is that every proposed project includes a clear American element integrated into the activities and outcomes.

9) What types of activities are mentioned as good fits under the security theme?

Examples mentioned include professional exchanges, dialogues, capacity-building activities, or programs that improve mutual understanding among defense and security communities.

10) What kinds of activities are mentioned under the trade and investment theme?

Examples mentioned include initiatives that educate, convene, or connect stakeholders around economic ties, business innovation, entrepreneurship, trade facilitation, or investment literacy that reinforces the value of the U.S.-New Zealand economic relationship.

11) What kinds of activities are mentioned under the Pacific community engagement theme?

Examples mentioned include cultural, educational, or community-based programming that strengthens networks, trust, and long-term cooperation with Pacific peoples and institutions across the eligible locations.

12) What is the funding instrument?

The funding instrument is a grant.

13) What is the program's CFDA number?

The CFDA number listed for this opportunity is 19.040.

14) What is the maximum award amount?

The award ceiling is USD 100,000 per award.

15) How many awards are expected?

The embassy anticipated making about 20 awards, which suggests multiple projects may be supported and that a range of project sizes (including smaller or mid-sized initiatives) may be competitive.

16) Who is eligible to apply?

Eligibility is listed broadly as "Others." The opportunity notes that the specific eligible applicant types would be clarified in the full announcement under additional eligibility details. Based on the information provided, applicants should be prepared to demonstrate that they can deliver a locally relevant project in New Zealand, Niue, or the Cook Islands and integrate the required American element.

17) What is an SOI, and what is being requested?

The embassy is seeking Statements of Interest (SOIs). From the information provided, an SOI should clearly describe a proposed grant-funded project aligned with one or more priority themes, explain local relevance to the eligible locations, and detail how the American element will be incorporated into activities and outcomes.

18) What does "public diplomacy" mean in the context of this opportunity?

In this opportunity, public diplomacy is described in practical terms: projects that build people-to-people connections, highlight shared values and heritage, and connect local audiences with U.S. counterparts while advancing shared goals in security cooperation, economic ties, and Pacific community engagement.

19) What does the activity category "Other" imply?

"Other" indicates proposals may span multiple types of programming rather than fitting into a single standard category. It suggests flexibility in project design, as long as the proposal clearly advances the program priorities and includes the required American element.

20) What are the key things a competitive proposal should clearly explain (based on the provided description)?

Based on the information provided, proposals should clearly:

  • Align with one or more of the three priority themes
  • Show local relevance for New Zealand, Niue, and/or the Cook Islands
  • Describe concrete, relationship-building activities (practical collaboration and people-to-people connections)
  • Explain exactly how the American element (U.S. culture, experts, organizations, or institutions) will be integrated into activities and outcomes
  • Connect the work to U.S. foreign policy and public diplomacy goals in the region

21) What are the posted opportunity dates?

The opportunity was created on November 9, 2018, and had an original closing date of August 1, 2019.

22) Is this described as a mandatory grant opportunity?

Yes. The opportunity is described as a mandatory grant opportunity administered by the Department of State, U.S. Mission to New Zealand.

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