Opportunity Information: Apply for P17AC00238
Digital Interpretation/Education and Media Support (Funding Opportunity Number P17AC00238) is a National Park Service cooperative agreement opportunity under the U.S. Department of the Interior focused on strengthening how the public experiences and learns about parks through online and social media channels. The central aim is to make park information easier to find, easier to understand, and more engaging for visitors who plan trips online as well as for people who may never visit in person but still want to explore park stories and resources digitally.
The work described centers on three connected areas. First, the project supports ongoing updates to park webpages, including routine reviews and improvements that make the sites more visitor-friendly and simpler to navigate. This implies practical content management tasks such as refreshing outdated information, improving page organization and clarity, and making sure key visitor details are presented in an intuitive way. Second, the opportunity emphasizes publicizing and educating the public about park activities, including special events, using established social media contacts. In practice, this is about maintaining an active communications presence so audiences learn what is happening in the parks and how to participate. Third, it calls for using park websites and social media pages to launch interactive interpretive programming. The intent is to create digital experiences that help online visitors learn about park history and interpretive themes through engaging, interactive formats rather than static announcements alone.
This opportunity is offered as a discretionary cooperative agreement, meaning the recipient is expected to work in coordination with the National Park Service rather than operating entirely independently as in a typical grant. The funding activity category is listed under Employment, Labor and Training, and the CFDA number associated with the opportunity is 15.935. Eligibility is limited to nonprofit organizations that have IRS 501(c)(3) status, excluding institutions of higher education.
The notice indicates this is a Notice of Intent to fund only and references that the agreement was previously competed under Cooperative Agreement Number P12AC31062, signaling a continuation or follow-on effort rather than an open, broad competition at the time of posting. The opportunity was created on May 10, 2017, anticipates a single award, and lists an award ceiling of $34,700.Apply for P17AC00238
- The Department of the Interior, National Park Service in the employment, labor and training sector is offering a public funding opportunity titled "Digital Interpretation/Education and Media Support" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 15.935.
- This funding opportunity was created on May 10, 2017.
- Applicants must submit their applications by This is a Notice of Intent to fund only. This agreement previously competed under Cooperative Agreement Number P12AC31062.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $34,700.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
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Frequently Asked Questions (FAQs)
What is the funding opportunity?
The opportunity is titled Digital Interpretation/Education and Media Support with Funding Opportunity Number P17AC00238. It is a National Park Service cooperative agreement opportunity under the U.S. Department of the Interior.
What is the main purpose of this opportunity?
The central aim is to strengthen how the public experiences and learns about parks through online and social media channels. The goal is to make park information easier to find, easier to understand, and more engaging for people planning trips online as well as for people who may never visit in person but want to explore park stories and resources digitally.
What kinds of work does the project support?
The described work centers on three connected areas:
- Ongoing updates to park webpages, including routine reviews and improvements to make sites more visitor-friendly and easier to navigate.
- Publicizing and educating the public about park activities (including special events) using established social media contacts.
- Launching interactive interpretive programming through park websites and social media pages to create engaging digital learning experiences about park history and interpretive themes.
What does "ongoing updates to park webpages" imply in practical terms?
Based on the description, this implies practical content management tasks such as refreshing outdated information, improving page organization and clarity, and ensuring key visitor details are presented in an intuitive way.
What is meant by publicizing and educating the public using established social media contacts?
In practice, it means maintaining an active communications presence so audiences learn what is happening in the parks (including special events) and how to participate, using existing social media channels and contacts.
What is "interactive interpretive programming" in this context?
It refers to using park websites and social media pages to launch interactive digital experiences that help online visitors learn about park history and interpretive themes through engaging, interactive formats rather than relying on static announcements alone.
Is this a grant or a cooperative agreement?
This is a discretionary cooperative agreement. That means the recipient is expected to work in coordination with the National Park Service rather than operating entirely independently as in a typical grant.
Who is the sponsoring agency?
The opportunity is under the National Park Service, which is part of the U.S. Department of the Interior.
What is the funding activity category?
The funding activity category is listed as Employment, Labor and Training.
What CFDA number is associated with this opportunity?
The CFDA number associated with the opportunity is 15.935.
Who is eligible to apply?
Eligibility is limited to nonprofit organizations with IRS 501(c)(3) status, and it excludes institutions of higher education.
Are colleges and universities eligible?
No. The eligibility statement specifically excludes institutions of higher education.
Is this opportunity open for broad competition?
The notice indicates it is a Notice of Intent to fund only and references that the agreement was previously competed under Cooperative Agreement Number P12AC31062. This signals a continuation or follow-on effort rather than an open, broad competition at the time of posting.
Does the notice reference a prior agreement?
Yes. It references that the agreement was previously competed under Cooperative Agreement Number P12AC31062.
How many awards are anticipated?
The opportunity anticipates a single award.
What is the maximum award amount?
The award ceiling listed is $34,700.
When was the opportunity created?
The opportunity was created on May 10, 2017.
What audiences is this project intended to reach?
It is intended to reach both (1) visitors who plan trips online and want clearer, more usable park information, and (2) people who may never visit in person but still want to engage with park stories and resources digitally.
What digital channels are emphasized in the description?
The description emphasizes park websites (including park webpages) and online and social media channels used to share information, publicize activities, and deliver interactive interpretive programming.
What is the overall outcome the National Park Service is trying to achieve?
Based on the description, the overall outcome is a stronger digital public experience where park information is easier to find and understand, and where digital visitors can engage more deeply through active communications and interactive interpretive content.
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